X
<svg class="herion-back-to-top"><g><line x2="227.62" y1="31.28" y2="31.28"></line><polyline points="222.62 25.78 228.12 31.28 222.62 36.78"></polyline><circle cx="224.67" cy="30.94" r="30.5" transform="rotate(180 224.67 30.94) scale(1, -1) translate(0, -61)"></circle></g></svg>

Week 11: Follow Up with Venues Fans and Media Contacts

Hey there, rock stars! 🎸 Bobby Jay here, ready to groove with you into Week 11 of our tour-planning odyssey. It’s time to put on your Sherlock Holmes hats because we’re diving deep into the follow-up melee. This is not just about checking a box; it’s about forging connections that can turn your next gig...

Continue reading

Week 12: Evaluate Your Tour and Plan Next Steps for Growth

If you’re reading this, you’ve just survived what could either be an exhilarating success or a nerve-racking grind: your tour. If you found yourself binging on pizza and caffeine during late-night drives, you’re not alone. Now, before you toss your setlist into the back of the closet and collapse on the couch, it’s time to...

Continue reading

Fans and Media Contacts

Alright, independent artists, let’s cut to the chase. You’ve got the talent, the passion, and the grit. But without a solid fan base and media contacts, your tours can end up looking like a one-hit wonder. You’re not just another face in the crowd—you’re a rockstar in the making. Today, we’re diving into two of...

Continue reading

Week 11: Follow Up with Venues

Let’s get this straight: the difference between a good tour and a great tour often comes down to one crucial step—following up with venues. It’s your golden opportunity to seal the deal and create lasting relationships. Think of it this way: following up is like dropping the perfect punchline after a killer set—timing, delivery, and...

Continue reading

Week 12: Refine Your Strategy and Build Long-Term Momentum

Hey, you. Yes, you, the independent artist who’s ready to rise above the noise and make a serious impact in the industry—welcome to Week 12! By now, you’ve probably been carving your niche, defining your brand, and making some significant noise on social media. But guess what? It’s time to pump the brakes, take stock,...

Continue reading

Week 10: Manage Tour Finances and Track Expenses

Alright, you trailblazing artists, pull up a chair and take off those glittery sunglasses. It’s Week 10, and this is where we get serious about your tour finances. You’ve kicked down doors, sold out shows, and grabbed your dreams by the horns, but let’s face it: if the money ain’t right, the music grinds to...

Continue reading

Week 11: Track Analytics and Measure Social Media Performance

Alright, rockstars! You’ve spent the last ten weeks hustling, creating, and posting like mad—now it’s time to dive into the nitty-gritty: tracking your progress. Think of social media analytics as your backstage pass to the show that is your brand. Without it, you’re pulling off another performance in a dive bar with no lighting—nobody knows...

Continue reading

Week 9: Capture Tour Content for Marketing and Future Promotion

Alright, independent rockstars! You’ve made it to Week 9, and now it’s time to dial up the marketing machine to 11. As you embark on this musical journey, you’ve got to think beyond the moment: the stage lights, the roaring crowd, and the adrenaline pumping through your veins. The energy of your tour can fuel...

Continue reading

Week 10: Run Paid Ads and Promotions Without Wasting Money

Hey, you! Yes, you—the independent artist with fire in your eyes and ambition in your heart. You’ve put in the late nights, jammed with collaborators, and churned out tracks that make people stop scrolling. Now it’s time to take that raw talent and amplify it through paid advertising and promotions. If you’re ready to skyrocket...

Continue reading

Week 8: Engage Fans During Shows and Build Your Mailing List

If you’re an independent artist and you’re halfway through the rollercoaster ride of planning your tour, congratulations! But here’s the real deal: the magic doesn’t just happen from the stage; it happens in the connections you make while you’re up there sweating it out. Let’s talk about turning those fleeting concert moments into lifelong electronic...

Continue reading