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Week 11: Follow Up with Venues Fans and Media Contacts

Hey there, rock stars! 🎸 Bobby Jay here, ready to groove with you into Week 11 of our tour-planning odyssey. It’s time to put on your Sherlock Holmes hats because we’re diving deep into the follow-up melee. This is not just about checking a box; it’s about forging connections that can turn your next gig...

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Week 12: Evaluate Your Tour and Plan Next Steps for Growth

If you’re reading this, you’ve just survived what could either be an exhilarating success or a nerve-racking grind: your tour. If you found yourself binging on pizza and caffeine during late-night drives, you’re not alone. Now, before you toss your setlist into the back of the closet and collapse on the couch, it’s time to...

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Fans and Media Contacts

Alright, independent artists, let’s cut to the chase. You’ve got the talent, the passion, and the grit. But without a solid fan base and media contacts, your tours can end up looking like a one-hit wonder. You’re not just another face in the crowd—you’re a rockstar in the making. Today, we’re diving into two of...

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Week 11: Follow Up with Venues

Let’s get this straight: the difference between a good tour and a great tour often comes down to one crucial step—following up with venues. It’s your golden opportunity to seal the deal and create lasting relationships. Think of it this way: following up is like dropping the perfect punchline after a killer set—timing, delivery, and...

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Week 10: Manage Tour Finances and Track Expenses

Alright, you trailblazing artists, pull up a chair and take off those glittery sunglasses. It’s Week 10, and this is where we get serious about your tour finances. You’ve kicked down doors, sold out shows, and grabbed your dreams by the horns, but let’s face it: if the money ain’t right, the music grinds to...

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Week 9: Capture Tour Content for Marketing and Future Promotion

Alright, independent rockstars! You’ve made it to Week 9, and now it’s time to dial up the marketing machine to 11. As you embark on this musical journey, you’ve got to think beyond the moment: the stage lights, the roaring crowd, and the adrenaline pumping through your veins. The energy of your tour can fuel...

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Week 8: Engage Fans During Shows and Build Your Mailing List

If you’re an independent artist and you’re halfway through the rollercoaster ride of planning your tour, congratulations! But here’s the real deal: the magic doesn’t just happen from the stage; it happens in the connections you make while you’re up there sweating it out. Let’s talk about turning those fleeting concert moments into lifelong electronic...

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Week 7: Promote Your Tour on Social Media and Email

Introduction: Let’s Hook ’Em In! Alright, rockstars—you’ve secured the venues, finalized the setlist, and now it’s time to let the world know you’re hitting the road. But hold your horses! Just standing on stage with a killer guitar solo won’t fill those seats. If you want to pack out venues and create a buzz, you’ve...

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Week 6: Merch Planning — How to Maximize Revenue on the Road

Welcome to Week 6, hustlers! If you’re reading this, you’re probably itching to hit the stage and rock out, but here’s a plot twist: your killer set isn’t the only way to rake in the dough on tour. You still have a secret weapon up your sleeve—and that’s merch. If you want to transform your...

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Week 5: Plan Your Travel Lodging

Welcome to Week 5, brave souls of the underground music scene! You’ve slogged through the sweat of rehearsals, honed your craft, and now it’s time to face the road—the glorious, gritty highway that leads to your conquest! But hold up! Before you grab your suitcase and slam the door, there’s an essential piece of the...

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